As the leading cruise line in China, Costa Cruise’s guests can use WeChat to book and pay for cruise itineraries and easily make digital payments for variety of onboard services
WeChat (also known as Weixin in China) is an integrated lifestyle-changing platform for instant messaging, commerce and payment services from Tencent Holdings Limited, a leading provider of Internet value added services in China. As of second quarter 2017, there were over 963 million monthly active users on WeChat and Weixin.
Representing a first in the global cruise industry, Costa Crui
“As a pioneer in the Chinese cruise industry, Costa Cruises constantly innovates to enhance the guest experience,” said Mario Zanetti, president of Costa Group Asia. “With China being one of the world’s leaders in mobile and digital advancements, we see great potential in leveraging WeChat’s leading position and technologies to not only facilitate hassle-free payment, but also provide a more immersive and digitized onboard experience for our guests.”
As the brand that brought cruising to China in 2006 and the leader in the Chinese cruise market today, Costa Cruises operates year-round in China and has provided cruise vacations for over two million Chinese guests with differentiated products, including its popular “Italy at Sea” offering, through four ships based across North, East and South China. Costa Cruises, along with Carnival Corporation, will continue to maintain its leadership in developing a healthy eco-system in the Chinese cruise industry.
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