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Palancar Beach was awesome and free. It was a nice beach with a long sand bar, and the service was awesome. We were on the floating plank 50 feet out in the water getting served by a waiter. Cheap Dos Equios too 6 for $15. Margaritaville has the best chips and salsa in the world try it..... Also everything is negotiable from stores to you taxi service, don't let them push you around take it upon yourself to put a price on products and services. I saved our party of 7 over $100 in our 5-8 hours in Cozumel just by negotiating.