MSC Cruises News
Chief Security Officer
MSC Cruises Has Just Posted the Following:
MSC Cruises, a family-run business that has grown into the world's fourth largest cruise company has recently re-launched its new corporate website, www.msccruises.com. Completely redesigned and restructured, the new site has a slick look-and-feel driven by more powerful technology, providing a faster and more dynamic user experience. Packed with interactive web 2.0 content such as video streams, multimedia tours and quick search tools, visitors can immerse themselves into a wonderful online universe, perfect for planning their next cruise holiday.
The new site, composed of over 700 static pages, 1300 dynamic pages and over 5,000 glorious images as well as videos and virtual tours is an exciting, more user-friendly version of the previous website. Fully optimized for search engines, the crisp new-look site boasts a more intuitive and user-friendly navigation and layout.
Enhanced content
Visitors will find extensive information about the MSC Cruises fleet and in-depth content on all MSC cruise destinations, from useful summaries about each country, comprehensive overviews of each destination city through to the finer details of the cruise excursions including what to wear and weather. A new section on the MSC Club will prove informative to existing and new members, as will another brand new section about what to expect from an MSC cruise holiday.
Born from research
Rather than simply being a smart marketing exercise, the decision to re-launch msccruises.com was born out of intense research and analysis of the company's competitors and the understanding that crisp design and intuitive navigation enhances the online experience. Great attention was paid to researching the most frequently-used keywords by MSC's target traveller audience, as well as the quality of content, making searches more pertinent.
Powerful back-end platform
Developed in ASP.NET, the website uses SDL Tridion, the most advanced content management system on the market. The flexibility of the site allows for easy localization into country-specific websites. A more powerful back-end platform renders the site more dynamic and responsive: customers will notice a significant difference and immediate ease of use compared to the old site.
MSC Cruises is delighted with the new corporate website, a fitting online environment that truly reflects the luxurious environment onboard!
Key features of the re-look website:
Click here to view the article.
MSC Cruises, a family-run business that has grown into the world's fourth largest cruise company has recently re-launched its new corporate website, www.msccruises.com. Completely redesigned and restructured, the new site has a slick look-and-feel driven by more powerful technology, providing a faster and more dynamic user experience. Packed with interactive web 2.0 content such as video streams, multimedia tours and quick search tools, visitors can immerse themselves into a wonderful online universe, perfect for planning their next cruise holiday.
The new site, composed of over 700 static pages, 1300 dynamic pages and over 5,000 glorious images as well as videos and virtual tours is an exciting, more user-friendly version of the previous website. Fully optimized for search engines, the crisp new-look site boasts a more intuitive and user-friendly navigation and layout.
Enhanced content
Visitors will find extensive information about the MSC Cruises fleet and in-depth content on all MSC cruise destinations, from useful summaries about each country, comprehensive overviews of each destination city through to the finer details of the cruise excursions including what to wear and weather. A new section on the MSC Club will prove informative to existing and new members, as will another brand new section about what to expect from an MSC cruise holiday.
Born from research
Rather than simply being a smart marketing exercise, the decision to re-launch msccruises.com was born out of intense research and analysis of the company's competitors and the understanding that crisp design and intuitive navigation enhances the online experience. Great attention was paid to researching the most frequently-used keywords by MSC's target traveller audience, as well as the quality of content, making searches more pertinent.
Powerful back-end platform
Developed in ASP.NET, the website uses SDL Tridion, the most advanced content management system on the market. The flexibility of the site allows for easy localization into country-specific websites. A more powerful back-end platform renders the site more dynamic and responsive: customers will notice a significant difference and immediate ease of use compared to the old site.
MSC Cruises is delighted with the new corporate website, a fitting online environment that truly reflects the luxurious environment onboard!
Key features of the re-look website:
- Original web content based on important search engine keywords
- More visitor interaction, such as social bookmarking, RSS feeds, web 2.0 video streaming
- Brand-new multimedia area
- New and revised destinations section (macro-destinations, countries and ports)
- A dynamic cruise search tool, including departure dates and calendar
- Dedicated meetings and incentives area for corporate customers
Click here to view the article.