Yup....in fact, you can put a luggage tag on it(or a case of soda).......and check it in with your luggage........(You might want to wrap the packaging up a little more secure.maybe packing tape)..
Im sure you dont want to carry it on(REALLY HEAVY),but you could..........or stick a 6 pack of bottled water in your carryon.........they will not confiscate water or soda,not matter how you bring it onbaord..