I think if they would have added $35.00 to each new 7 day cruise booked and not mentioned it being a fuel charge it wouldn't have even been noticed. Imagine they are getting $70,000.00 for 2000 cruisers for a 7 day cruise. Lets see, thats 52 weeks X $70,000.00 X how many ships. $35.00 per person don't sound like to much, but it adds up quick for company profits.