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MIAMI (May 7, 2007) – In conjunction with its recently announced $250 million “Evolutions of Fun†ship refurbishment program, Carnival will re-brand its eight Fantasy-class ships by introducing an updated version of each ship’s name as it appears on the vessel’s hull, as well as in various marketing and collateral materials. As each ship goes into drydock for refurbishment, the name ‘Carnival’ and the company’s logo will be combined with the vessel’s name to provide an updated look and feel.
“The names of the majority of Carnival’s ships which entered service starting in the latter 1990’s begin with ‘Carnival,’ and those ships have become synonymous with expansive, high quality amenities and features,†said Bob Dickinson, Carnival president and CEO. “As each of our Fantasy-class ships undergoes transformation to incorporate the wide-ranging enhancements under the ‘Evolutions of Fun’ initiative, it is only fitting that those vessels be re-branded to better align them with our other ships.â€Â
All marketing materials going forward will feature the new ship names Carnival Fantasy, Carnival Ecstasy, Carnival Sensation, Carnival Fascination, Carnival Imagination, Carnival Inspiration, Carnival Paradise and Carnival Elation.
As each ship goes into drydock to receive the “Evolutions of Fun†upgrades, signage on the ships’ bow, stern and upper deck areas will be modified. Among the planned “Evolutions of Fun†enhancements are expansive children’s water parks, a new design style and features for the pool areas, and the creation of the Serenity adults-only deck area.
Also being phased in and already in place on some ships are fully remodeled staterooms and suites, including new bathrooms, along with flat-screen televisions in staterooms and select public areas, atrium lobby bars, updated sound and lighting systems in various lounges and clubs, coffee bars, nine-hole miniature golf courses, new art and photo galleries, New York-style delis in the Lido restaurants, and purpose-built conference facilities. By 2009, upgrades to the entire Fantasy-class will be completed.
For additional information on the ââ‚Å“Evolutions of Fun†initiative, visit www.carnival.com/evolutions. For cruise information and reservations, contact any travel agent, call 800-CARNIVAL or visit carnival.com.
“The names of the majority of Carnival’s ships which entered service starting in the latter 1990’s begin with ‘Carnival,’ and those ships have become synonymous with expansive, high quality amenities and features,†said Bob Dickinson, Carnival president and CEO. “As each of our Fantasy-class ships undergoes transformation to incorporate the wide-ranging enhancements under the ‘Evolutions of Fun’ initiative, it is only fitting that those vessels be re-branded to better align them with our other ships.â€Â
All marketing materials going forward will feature the new ship names Carnival Fantasy, Carnival Ecstasy, Carnival Sensation, Carnival Fascination, Carnival Imagination, Carnival Inspiration, Carnival Paradise and Carnival Elation.
As each ship goes into drydock to receive the “Evolutions of Fun†upgrades, signage on the ships’ bow, stern and upper deck areas will be modified. Among the planned “Evolutions of Fun†enhancements are expansive children’s water parks, a new design style and features for the pool areas, and the creation of the Serenity adults-only deck area.
Also being phased in and already in place on some ships are fully remodeled staterooms and suites, including new bathrooms, along with flat-screen televisions in staterooms and select public areas, atrium lobby bars, updated sound and lighting systems in various lounges and clubs, coffee bars, nine-hole miniature golf courses, new art and photo galleries, New York-style delis in the Lido restaurants, and purpose-built conference facilities. By 2009, upgrades to the entire Fantasy-class will be completed.
For additional information on the ââ‚Å“Evolutions of Fun†initiative, visit www.carnival.com/evolutions. For cruise information and reservations, contact any travel agent, call 800-CARNIVAL or visit carnival.com.
