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I think when you are comparing a cruise to an AI price should not be your main concern. That's because there are deals to be had in both venues. If you like to drink quite a bit and take lots of tours, your price on a cruise will go up (and vice versa). Our main reason for cruising is the sea. Our first cruise was a land and sea package for our honeymoon. The land part was very nice indeed with breakfast and lunch and happy hour included. There were two pools and a beach and casinos in the town. But I knew I was a confirmed cruiser when I realized I could not wait to get back on the ship. Yes I love the wonderful food and the entertainment and being waited on, but it's hanging on the rail and watching the trackless sea, the ever-changing sky, and the sense of well-being and peace that keeps me going back.