Hang around these boards long enough and you'll read all the BAD service stories...
But, basically...
I expect my TA to come up with suggestions and alternatives that I may not have thought of...A couple of times, I thought I had figured out a good cruise to take and my TA has suggested alternatives that actually appealled to me MORE...
I expect my TA to be reachable and available, within reason of course...
I expect my TA to go to bat for me with the cruise line when issues come up...even minor ones...like applying coupons received after booking...
I expect my TA to keep an eye open for me for price reductions and the like (of course, I usually watch these like a hawk myself, but when they do come up...)....I expect my TA to fight for me and to GET those reductions...
My TA also does little things like keeps watching for that slightly more desirable cabin on the other side of the ship to come open...and to jump in and get me the change...
I expect my TA to answer every stupid little question I keep calling her with...and to keep making all those changes to the itinerary I keep coming back with (tacking on hotels packages, changing the air deal, etc.)...
I expect my TA to be honest, above board, to confirm everything in writing and to immediately fax me all confirmations from the cruise line...
And I want her to pleasant and charming and friendly no matter how stressed out she really might be...
And she is...
