Krazy Kruizers
Holland America Specialist
Holland America Line's Signature of Excellence at Greatest Level Ever
On-Going Commitment Continues to Deliver a Superior Premium Cruise Experience that Exceeds Guest Expectations
Seattle, WA, March 17, 2010 — As part of its on-going Signature of Excellence program, Holland America Line continues to add enhancements and new features to its fleet of ships, including dramatic new public areas and stateroom upgrades as well as expand their industry-leading enrichment program. From May 2009 through April 2011, 11 ships will have completed dry dock refurbishments adding several elements from the ongoing Signature of Excellence enhancements, extending the company’s efforts to its most extensive level to date.
“Signature of Excellence raised the bar in the premium cruise category and highlights Holland America Line’s outstanding brand attributes,†said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “The enhancements have received several awards and generated rave reviews from our guests, travel seller partners and the industry alike. We will continue to demonstrate our commitment to our fleet of mid-sized ships through our investment in this program, which engages our guests in innovative and enriching new ways.â€
The unprecedented Signature of Excellence enhancements launched in 2004 emphasize Holland America Line’s dedication to all aspects of the guest experience, including spacious, elegant ships and accommodations; sophisticated five-star dining; gracious, award-winning service; extensive enrichment programs and activities; and compelling worldwide itineraries.
The cruise experience delivered by Holland America Line and the Signature of Excellence enhancements appeals to discerning cruisers who prefer mid-sized ships, personalized service and sophisticated ambiance throughout both public areas and staterooms. To date, Holland America Line has invested more than $525 million into Signature of Excellence.
Latest Signature of Excellence Enhancements Arrive on Five Ships
The investment in the latest series of enhancements will include new entertainment and enrichment options and all new stateroom décor aboard five ships: ms Veendam, ms Rotterdam, ms Ryndam, ms Statendam and ms Maasdam. Veendam and Rotterdam also received a new resort pool concept and innovative new lanai staterooms. Three ships’ enhancements are already complete, while Statendam will receive upgrades in April 2010 and Maasdam in April 2011.
Public area highlights of the latest phase feature:
• Mix, a new bar concept with three specialty lounges serving their namesakes: Martinis, Champagne
and Spirits & Ales.
• Showroom at Sea, a glamorous nightclub with a new slate of performances featuring seasoned
Broadway entertainers.
• A new resort pool feature called The Retreat, a shallow area where guests may lounge in chairs and
dip their fingers and toes in the water. The Retreat also includes a new pool bar, upscale pizzeria
named Slice and a giant LED screen for evening movies.
• Canaletto, a complimentary Italian restaurant that was introduced aboard ms Eurodam, comes to life
for dinner when a section of the Lido is transformed with glass partitions and an Italian ambiance.
• A redesigned, high-energy casino highlighting the latest table and slot games.
• Addition of a Merabella luxury jewelry boutique.
New Stateroom Designs and Lanai and Spa Staterooms
Under the latest series of enhancements, Holland America Line is introducing new soft goods, new carpeting, completely renovated bathrooms with new vanities and cabinetry, new Spa staterooms and, on Veendam and Rotterdam, the new Lanai stateroom category.
Lanai staterooms feature doors that open directly onto the walk-around promenade, while Spa staterooms located near the Greenhouse Spa offer exclusive amenities such as an organic cotton bathrobe and slippers, yoga mat, water fountain, special room service menus and treatments, and more. In addition to the five ships mentioned earlier, Spa staterooms are currently on Eurodam and will be added to the forthcoming Nieuw Amsterdam.
Additionally, on all ships, staterooms feature the Mariner Dream Bed with premium plush Euro-top mattress and high-quality cotton bed linens, flat-screen TVs and bathroom enhancements ranging from deluxe bathrobes to lighted, magnifying make-up mirrors. All suites include comfortable bed duvets, fully-stocked mini-bars, VCR/DVD players with access to an extensive video/DVD library, personalized stationery and use of the exclusive concierge-staffed Neptune Lounge.
Explorations Team Delivers Robust Enrichment Programs
To provide guests with new and unique experiences, Holland America Line offers the Explorations program, guided by staff with specific expertise ranging from technology to travel. The team includes a Party Planner, LifeStylist, Travel Guide and “Techspert.†On cruises lasting 14 days or more, a book club leader also joins the team.
On-Going Commitment Continues to Deliver a Superior Premium Cruise Experience that Exceeds Guest Expectations
Seattle, WA, March 17, 2010 — As part of its on-going Signature of Excellence program, Holland America Line continues to add enhancements and new features to its fleet of ships, including dramatic new public areas and stateroom upgrades as well as expand their industry-leading enrichment program. From May 2009 through April 2011, 11 ships will have completed dry dock refurbishments adding several elements from the ongoing Signature of Excellence enhancements, extending the company’s efforts to its most extensive level to date.
“Signature of Excellence raised the bar in the premium cruise category and highlights Holland America Line’s outstanding brand attributes,†said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs. “The enhancements have received several awards and generated rave reviews from our guests, travel seller partners and the industry alike. We will continue to demonstrate our commitment to our fleet of mid-sized ships through our investment in this program, which engages our guests in innovative and enriching new ways.â€
The unprecedented Signature of Excellence enhancements launched in 2004 emphasize Holland America Line’s dedication to all aspects of the guest experience, including spacious, elegant ships and accommodations; sophisticated five-star dining; gracious, award-winning service; extensive enrichment programs and activities; and compelling worldwide itineraries.
The cruise experience delivered by Holland America Line and the Signature of Excellence enhancements appeals to discerning cruisers who prefer mid-sized ships, personalized service and sophisticated ambiance throughout both public areas and staterooms. To date, Holland America Line has invested more than $525 million into Signature of Excellence.
Latest Signature of Excellence Enhancements Arrive on Five Ships
The investment in the latest series of enhancements will include new entertainment and enrichment options and all new stateroom décor aboard five ships: ms Veendam, ms Rotterdam, ms Ryndam, ms Statendam and ms Maasdam. Veendam and Rotterdam also received a new resort pool concept and innovative new lanai staterooms. Three ships’ enhancements are already complete, while Statendam will receive upgrades in April 2010 and Maasdam in April 2011.
Public area highlights of the latest phase feature:
• Mix, a new bar concept with three specialty lounges serving their namesakes: Martinis, Champagne
and Spirits & Ales.
• Showroom at Sea, a glamorous nightclub with a new slate of performances featuring seasoned
Broadway entertainers.
• A new resort pool feature called The Retreat, a shallow area where guests may lounge in chairs and
dip their fingers and toes in the water. The Retreat also includes a new pool bar, upscale pizzeria
named Slice and a giant LED screen for evening movies.
• Canaletto, a complimentary Italian restaurant that was introduced aboard ms Eurodam, comes to life
for dinner when a section of the Lido is transformed with glass partitions and an Italian ambiance.
• A redesigned, high-energy casino highlighting the latest table and slot games.
• Addition of a Merabella luxury jewelry boutique.
New Stateroom Designs and Lanai and Spa Staterooms
Under the latest series of enhancements, Holland America Line is introducing new soft goods, new carpeting, completely renovated bathrooms with new vanities and cabinetry, new Spa staterooms and, on Veendam and Rotterdam, the new Lanai stateroom category.
Lanai staterooms feature doors that open directly onto the walk-around promenade, while Spa staterooms located near the Greenhouse Spa offer exclusive amenities such as an organic cotton bathrobe and slippers, yoga mat, water fountain, special room service menus and treatments, and more. In addition to the five ships mentioned earlier, Spa staterooms are currently on Eurodam and will be added to the forthcoming Nieuw Amsterdam.
Additionally, on all ships, staterooms feature the Mariner Dream Bed with premium plush Euro-top mattress and high-quality cotton bed linens, flat-screen TVs and bathroom enhancements ranging from deluxe bathrobes to lighted, magnifying make-up mirrors. All suites include comfortable bed duvets, fully-stocked mini-bars, VCR/DVD players with access to an extensive video/DVD library, personalized stationery and use of the exclusive concierge-staffed Neptune Lounge.
Explorations Team Delivers Robust Enrichment Programs
To provide guests with new and unique experiences, Holland America Line offers the Explorations program, guided by staff with specific expertise ranging from technology to travel. The team includes a Party Planner, LifeStylist, Travel Guide and “Techspert.†On cruises lasting 14 days or more, a book club leader also joins the team.
