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I don't think #8 (the first part) had anything to do with it.  Princess doesn't hope to "wow" their first time passengers.  Most likely, they needed that cabin you were in because it was a good price to advertise.  (Everything's about the bottom dollar - they ARE in this business to make money.)


I do think the agent has a lot to do with the upgrades.  How well does he/she know their area rep.?  Do they have a good rapport and have known each other for quite awhile? 


Most of all, it's pure luck and past cruises with the company, IMO.


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