MSC Cruises News
Chief Security Officer
MSC Cruises Has Just Posted the Following:
MSC Cruises is delighted to announce a new agreement with Allsport Management regarding trackside advertising at the 2009 FIA Formula One World Championship™.
Under the arrangement, initiated last year, MSC Cruises will feature as a trackside advertiser at some of the major Formula 1™ events of the season, offering significant exposure of the company's name and logo on banners and bridges around the circuits.
The deal is expected to strengthen MSC Cruises's global image, enhancing brand awareness around the world. It also gives the company the opportunity to entertain its special guests in the Formula One Paddock Club™, an exclusive hospitality area with unrivalled views as well as privileged access to the circuit and pit lane.
"MSC Cruises has been involved in sport for some time, and we are delighted to be associated again this year with the exhilarating world of Formula 1™," commented Pierfrancesco Vago, CEO of MSC Cruises. "Having developed the most modern fleet in the world, we share the same passion for technological innovation and excellence that drives Formula 1™. What's more, our success is built on the same values of teamwork and dedication that are fundamental to this hugely popular sport."
Patrick McNally, CEO of Allsport Management agrees: "We are delighted that MSC Cruises is once again a trackside advertiser in 2009. MSC continues to be a leader in the cruise industry, and the quality and glamour of their product is a perfect fit with Formula 1™. We wish them all the best for the 2009 season." MSC Cruises will be present as a trackside advertiser at the following events:
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MSC Cruises is delighted to announce a new agreement with Allsport Management regarding trackside advertising at the 2009 FIA Formula One World Championship™.
Under the arrangement, initiated last year, MSC Cruises will feature as a trackside advertiser at some of the major Formula 1™ events of the season, offering significant exposure of the company's name and logo on banners and bridges around the circuits.
The deal is expected to strengthen MSC Cruises's global image, enhancing brand awareness around the world. It also gives the company the opportunity to entertain its special guests in the Formula One Paddock Club™, an exclusive hospitality area with unrivalled views as well as privileged access to the circuit and pit lane.
"MSC Cruises has been involved in sport for some time, and we are delighted to be associated again this year with the exhilarating world of Formula 1™," commented Pierfrancesco Vago, CEO of MSC Cruises. "Having developed the most modern fleet in the world, we share the same passion for technological innovation and excellence that drives Formula 1™. What's more, our success is built on the same values of teamwork and dedication that are fundamental to this hugely popular sport."
Patrick McNally, CEO of Allsport Management agrees: "We are delighted that MSC Cruises is once again a trackside advertiser in 2009. MSC continues to be a leader in the cruise industry, and the quality and glamour of their product is a perfect fit with Formula 1™. We wish them all the best for the 2009 season." MSC Cruises will be present as a trackside advertiser at the following events:
- FORMULA 1™ GRAN PREMIO DE ESPAÑA TELEFÓNICA 2009 (Catalunya, 8-10 May);
- FORMULA 1™ GROSSER PREIS SANTANDER VON DEUTSCHLAND 2009 (Nürburgring, 10-12 July);
- FORMULA 1™ GRAN PREMIO SANTANDER D'ITALIA 2009 (Monza, 11-13 September);
- FORMULA 1™ GRANDE PRÊMIO DO BRASIL 2009 (São Paulo, 16-18 October).
Click here to view the article.
