MSC Cruises and Formula 1™: a winning combination - Press Releases

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MSC Cruises Has Just Posted the Following:

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MONTE CARLO, 23 May 2008 - Today at the Monaco Yacht Club, MSC Cruises officially announced its commitment to trackside advertising and to support the high-speed world of Formula 1™.

MSC Cruises, as a leading vacation company, has committed itself to trackside advertising at four major races in 2008. Following Barcelona, MSC Cruises will next be present on 22 June, in Magny-Cours, where the Formula 1™ GRAND PRIX DE FRANCE 2008 will take place.

There is plenty of common ground between of MSC Cruises' company philosophy and the rigorous organisation of the world of Formula 1™ racing, where excellence and style are two key elements. Just as in the world of racing, team effort and passionate staff play a vital role in the success of the Italian cruise product.

"MSC Cruises and Allsport Management have cemented their relationship and celebrate a sport that is watched and followed by the entire world," said Pierfrancesco Vago, CEO of MSC Cruises. "We are very proud to offer a unique cruise product and to be associated with Formula 1™, a distinct sporting event with huge popular appeal."

"It is fitting that a leader in the cruise industry, known for the quality and glamour of their product, looks to Formula 1™ to bring additional exposure to their brand. We are delighted to welcome MSC Cruises as a trackside advertiser." added Patrick McNally, CEO of Allsport Management.



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