MSC Cruises News
Chief Security Officer
MSC Cruises Has Just Posted the Following:
MSC Cruises is delighted to announce the launch of an exceptional new level of innovation within the luxury cruise experience, one that marks a first within the cruise industry.
As leader in memorable cruise holidays, MSC Cruises understands that truly wonderful holiday memories are composed of a myriad of sensory experiences, with not only sights but scents playing an important part. MSC Cruises is taking the passenger cruise holiday to new heights by adding an innovative sensorial dimension to their offering - that of scent.
Aboard the luxury ship MSC Splendida, passengers will now experience the delicate aroma of a fragrance exclusively developed for MSC Cruises: MED by MSC. The fresh, fruity and warm scents of fig, almond and vetiver will gently infuse select areas and linens on the cruise ship, creating a welcoming and inviting ambiance and an enhanced sense of well-being and luxury.
The name, MED by MSC is in reference to "Mediterranean", which is not only the "home territory" of MSC Cruises and birthplace of the company, but an allusion to this delightful part of the world, so popular with holiday-makers. Think of the Mediterranean and one immediately thinks of sensory delights; the perfumed lavender fields of Provence, the fruit of fig trees warmed by the summer sun, fresh herbs and citrus flavours and the enchanting scent of floral jasmine caught on an ocean breeze. Many of these typical Mediterranean scents are represented in this ambient fragrance.
The inspiration for this innovative creation lies with Mrs Alexa Aponte Vago, who had an unexpected multi-sensory experience when walking into a luxurious hotel. She was immediately aware of a wonderful fragrance and was surprised at its effect; it was uplifting and immediately enhanced her perception of the hotel. Alexa relayed her experience to Daniela Picco, MSC Cruises Head of Corporate Marketing who immediately understood the powerful emotional connection the fragrance had created with the hotel brand, and was inspired to apply it to the cruise industry.
Daniela Picco explains: "In my own travels, I have always associated memory with the scent of a place. It was this notion that inspired me to believe that we could also create a unique scent as part of the MSC Cruises experience. Guests will find MED by MSC uplifting, offering a lasting impression of their stay and an enhanced perception of MSC Cruises. The fragrance encapsulates our values and reflects all the fun and excitement of a luxury cruise holiday."
Thus MED by MSC was born. A carefully blended fragrance of effervescent fruity fig combined with delicate floral notes of bergamot and jasmine. These top notes evoke a fun, holiday feel and represent Italian sophistication and style. Warmer base notes of almond, musk and vetiver lend depth and a comforting sense of hospitality, perfectly mirroring the company's welcoming approach.
The fragrance was developed by sensory marketing company, Brand Sense, in collaboration with leading perfume creators, Firmenich. MSC Cruises always aims to partner with experts and Brand Sense are the global leaders in sensory marketing, which uses the full range of senses to influence decisions taken by the consumer's conscious and non-conscious mind. Firmenich are world leaders in perfume creation and MSC Cruises is delighted to have collaborated with them on this unique launch.
The delightful aroma of MED by MSC will be carefully dispersed in select areas aboard MSC Splendida. The company has been mindful to ensure that the scent is not intrusive and will not be present in cabins or restaurants.
To ensure MED by MSC is experienced at a low, almost imperceptible level, MSC Cruises worked closely with suppliers to integrate the fragrance into existing detergents, air conditioning and cleaning products, which will contain small amount of the scent. In this way, fragrance dosage is carefully controlled, and guests only experience a hint or small "bursts" of scent.
Cabin toiletries will also carry the beautiful fragrance and all ship laundry, such as table linens, bedding, towels and dressing gowns will be imbued with the scent via laundry softener. MED by MSC will also be purchased by guests onboard MSC Splendida in the form of a home fragrance or scented candle.
Well-known as industry pioneers in environmental awareness, MSC Cruises have ensured that MED by MSC meets strict ecological and "eco label" guidelines.
MED by MSCis not simply a pleasant fragrance - it is an important and innovative extension of the brand. The MSC Cruises signature fragrance adds a multi-sensory level of engagement to the MSC Cruises brand appeal and the perception of the MSC experience at every customer touch point.
From rejuvenating touch in the MSC Aurea Spa, to wonderful taste sensations in MSC Splendida's gastronomic restaurants, to sights of the ocean views to sounds of exceptional onboard entertainment, MSC Cruises have skilfully integrated the final of the five senses - smell - in a captivating and magical fragrance that truly embodies MSC Cruises and all that sail upon her.
Click here to view the article.
MSC Cruises is delighted to announce the launch of an exceptional new level of innovation within the luxury cruise experience, one that marks a first within the cruise industry.
As leader in memorable cruise holidays, MSC Cruises understands that truly wonderful holiday memories are composed of a myriad of sensory experiences, with not only sights but scents playing an important part. MSC Cruises is taking the passenger cruise holiday to new heights by adding an innovative sensorial dimension to their offering - that of scent.
Aboard the luxury ship MSC Splendida, passengers will now experience the delicate aroma of a fragrance exclusively developed for MSC Cruises: MED by MSC. The fresh, fruity and warm scents of fig, almond and vetiver will gently infuse select areas and linens on the cruise ship, creating a welcoming and inviting ambiance and an enhanced sense of well-being and luxury.
The name, MED by MSC is in reference to "Mediterranean", which is not only the "home territory" of MSC Cruises and birthplace of the company, but an allusion to this delightful part of the world, so popular with holiday-makers. Think of the Mediterranean and one immediately thinks of sensory delights; the perfumed lavender fields of Provence, the fruit of fig trees warmed by the summer sun, fresh herbs and citrus flavours and the enchanting scent of floral jasmine caught on an ocean breeze. Many of these typical Mediterranean scents are represented in this ambient fragrance.
The inspiration for this innovative creation lies with Mrs Alexa Aponte Vago, who had an unexpected multi-sensory experience when walking into a luxurious hotel. She was immediately aware of a wonderful fragrance and was surprised at its effect; it was uplifting and immediately enhanced her perception of the hotel. Alexa relayed her experience to Daniela Picco, MSC Cruises Head of Corporate Marketing who immediately understood the powerful emotional connection the fragrance had created with the hotel brand, and was inspired to apply it to the cruise industry.
Daniela Picco explains: "In my own travels, I have always associated memory with the scent of a place. It was this notion that inspired me to believe that we could also create a unique scent as part of the MSC Cruises experience. Guests will find MED by MSC uplifting, offering a lasting impression of their stay and an enhanced perception of MSC Cruises. The fragrance encapsulates our values and reflects all the fun and excitement of a luxury cruise holiday."
Thus MED by MSC was born. A carefully blended fragrance of effervescent fruity fig combined with delicate floral notes of bergamot and jasmine. These top notes evoke a fun, holiday feel and represent Italian sophistication and style. Warmer base notes of almond, musk and vetiver lend depth and a comforting sense of hospitality, perfectly mirroring the company's welcoming approach.
The fragrance was developed by sensory marketing company, Brand Sense, in collaboration with leading perfume creators, Firmenich. MSC Cruises always aims to partner with experts and Brand Sense are the global leaders in sensory marketing, which uses the full range of senses to influence decisions taken by the consumer's conscious and non-conscious mind. Firmenich are world leaders in perfume creation and MSC Cruises is delighted to have collaborated with them on this unique launch.
The delightful aroma of MED by MSC will be carefully dispersed in select areas aboard MSC Splendida. The company has been mindful to ensure that the scent is not intrusive and will not be present in cabins or restaurants.
To ensure MED by MSC is experienced at a low, almost imperceptible level, MSC Cruises worked closely with suppliers to integrate the fragrance into existing detergents, air conditioning and cleaning products, which will contain small amount of the scent. In this way, fragrance dosage is carefully controlled, and guests only experience a hint or small "bursts" of scent.
Cabin toiletries will also carry the beautiful fragrance and all ship laundry, such as table linens, bedding, towels and dressing gowns will be imbued with the scent via laundry softener. MED by MSC will also be purchased by guests onboard MSC Splendida in the form of a home fragrance or scented candle.
Well-known as industry pioneers in environmental awareness, MSC Cruises have ensured that MED by MSC meets strict ecological and "eco label" guidelines.
MED by MSCis not simply a pleasant fragrance - it is an important and innovative extension of the brand. The MSC Cruises signature fragrance adds a multi-sensory level of engagement to the MSC Cruises brand appeal and the perception of the MSC experience at every customer touch point.
From rejuvenating touch in the MSC Aurea Spa, to wonderful taste sensations in MSC Splendida's gastronomic restaurants, to sights of the ocean views to sounds of exceptional onboard entertainment, MSC Cruises have skilfully integrated the final of the five senses - smell - in a captivating and magical fragrance that truly embodies MSC Cruises and all that sail upon her.
Click here to view the article.