MSC Cruises News
Chief Security Officer
MSC Cruises Has Just Posted the Following:
MSC Cruises has a new logo designed to have a strong immediate impact and give more visibility to the company name. Unlike the previous logo, which had horizontal and vertical variants, the new logo has only one style, which comes with either a dark blue or white background. More space has been assigned to the acronym ‘MSC' to give it a clear identity and promote brand awareness.
The new logo will be used internationally by MSC Cruises and has been translated from the original Italian into English, French, German, Spanish, Portuguese, Croatian and Chinese. Other translations may be used in the future.
It has been introduced in conjunction with the company's latest motto: "MSC Cruises, the most modern fleet in the world."
With the imminent launch of MSC Fantasia, its largest ship to date, scheduled for December in Naples, Italy, the cruise line will have 10 ships in its fleet. A further two ships - MSC Splendida in the Fantasia class and MSC Magnifica in the Musica class - will be launched next year.
Last month, MSC Cruises also announced it has placed orders with the Aker shipyard in St. Nazaire, France, to build two more ships in the Musica class: MSC Meravigliaand MSC Favolosa, due for delivery in 2011 and 2012.
Commenting on the new company logo, MSC Cruises CEO, Pierfrancesco Vago, said: "It has been a very quickprocess where, from a little-known brand, we now wantnot only to differentiate ourselves but above all to stand out for our unique product, our newest technology andespecially our professionalism. MSC now needs to become abrand that is well known by consumers around world.''
Click here to view the article.
MSC Cruises has a new logo designed to have a strong immediate impact and give more visibility to the company name. Unlike the previous logo, which had horizontal and vertical variants, the new logo has only one style, which comes with either a dark blue or white background. More space has been assigned to the acronym ‘MSC' to give it a clear identity and promote brand awareness.
The new logo will be used internationally by MSC Cruises and has been translated from the original Italian into English, French, German, Spanish, Portuguese, Croatian and Chinese. Other translations may be used in the future.
It has been introduced in conjunction with the company's latest motto: "MSC Cruises, the most modern fleet in the world."
With the imminent launch of MSC Fantasia, its largest ship to date, scheduled for December in Naples, Italy, the cruise line will have 10 ships in its fleet. A further two ships - MSC Splendida in the Fantasia class and MSC Magnifica in the Musica class - will be launched next year.
Last month, MSC Cruises also announced it has placed orders with the Aker shipyard in St. Nazaire, France, to build two more ships in the Musica class: MSC Meravigliaand MSC Favolosa, due for delivery in 2011 and 2012.
Commenting on the new company logo, MSC Cruises CEO, Pierfrancesco Vago, said: "It has been a very quickprocess where, from a little-known brand, we now wantnot only to differentiate ourselves but above all to stand out for our unique product, our newest technology andespecially our professionalism. MSC now needs to become abrand that is well known by consumers around world.''
Click here to view the article.
