MSC Cruises News
Chief Security Officer
MSC Cruises Has Just Posted the Following:
MSC Cruises has earned worldwide recognition for its industry-leading commitment to transforming the cruise experience through uniquely friendly yet attentive service and uncompromising innovation.
This extends across a whole spectrum of different areas, from designer elegance and comfort, gourmet cuisine, hi-tech spa treatments and virtual world entertainment through to the use of ecological solutions that help ensure the beauty spots visited remain just as beautiful for future generations.
Now MSC has raised the bar still higher in a unique first for the cruise industry. A creation that binds all these diverse aspects of the MSC experience together on MSC Magnifica.
Through a single sense, the sense of smell. Through a distinctive new fragrance created especially by MSC with global perfume experts Firmenich.
MED by MSC is a delicate yet evocative scent that conveys the hospitality, warmth, sophistication, style and sheer fun of an MSC cruise, just as its name conveys the company's Italian roots and Mediterranean culture.
Fruity fig brings natural warmth accompanied by a delicate floral counterpoint of bergamot and jasmine, rooted in rich bass notes of almond, musk and vetiver.
Like a sea breeze or forest spring, MED by MSC infuses and enriches the cruise experience with its distinctively charismatic yet refreshingly subtle qualities.
Fully trialled on board MSC Splendida, it has become a signature of the MSC experience that has the power to trigger happy memories which bring it all back to life in the mind's eye for years to come.
Diffused at an unobtrusive low level in select public areas of MSC Magnifica but not all, MED by MSC always enhances and never intrudes on the guest experience. It is not, for example, present in any of the restaurants. So that whether you choose MSC's award-winning burgers and pizza, a sushi platter with sake, or a steak and vintage wine, you'll be able to savour each aroma to the full. The cabins likewise are unscented, leaving guests free to enjoy their own choice in their own private luxury.
The exclusive toiletries provided in every cabin, on the other hand, all benefit from this sophisticated fragrance, as you'd expect.
And of course MED by MSC benefits from the rigorous ecological and health standards that consistently distinguish MSC, as well as complying with the International Fragrance Association's stringent code of conduct.
MED by MSC thus accompanies each guest's unique moments, bringing a sensory signature to the experience that heightens every minute of their holiday and can therefore awaken many happy memories. Which is why MSC will soon be making it available for sale on board as well. Because as much as this new initiative is a first for the cruise industry, bringing cutting edge sensory branding to a cruise leader for the very first time, MSC's primary motive has been to provide its guests with the finest possible experience both in the moment and in the future, living happy memories with friends and family.
Indeed, that's the aim of MED by MSC on the new MSC Magnifica, to be the essence of memory and the essence of MSC.
Click here to view the article.
MSC Cruises has earned worldwide recognition for its industry-leading commitment to transforming the cruise experience through uniquely friendly yet attentive service and uncompromising innovation.
This extends across a whole spectrum of different areas, from designer elegance and comfort, gourmet cuisine, hi-tech spa treatments and virtual world entertainment through to the use of ecological solutions that help ensure the beauty spots visited remain just as beautiful for future generations.
Now MSC has raised the bar still higher in a unique first for the cruise industry. A creation that binds all these diverse aspects of the MSC experience together on MSC Magnifica.
Through a single sense, the sense of smell. Through a distinctive new fragrance created especially by MSC with global perfume experts Firmenich.
MED by MSC is a delicate yet evocative scent that conveys the hospitality, warmth, sophistication, style and sheer fun of an MSC cruise, just as its name conveys the company's Italian roots and Mediterranean culture.
Fruity fig brings natural warmth accompanied by a delicate floral counterpoint of bergamot and jasmine, rooted in rich bass notes of almond, musk and vetiver.
Like a sea breeze or forest spring, MED by MSC infuses and enriches the cruise experience with its distinctively charismatic yet refreshingly subtle qualities.
Fully trialled on board MSC Splendida, it has become a signature of the MSC experience that has the power to trigger happy memories which bring it all back to life in the mind's eye for years to come.
Diffused at an unobtrusive low level in select public areas of MSC Magnifica but not all, MED by MSC always enhances and never intrudes on the guest experience. It is not, for example, present in any of the restaurants. So that whether you choose MSC's award-winning burgers and pizza, a sushi platter with sake, or a steak and vintage wine, you'll be able to savour each aroma to the full. The cabins likewise are unscented, leaving guests free to enjoy their own choice in their own private luxury.
The exclusive toiletries provided in every cabin, on the other hand, all benefit from this sophisticated fragrance, as you'd expect.
And of course MED by MSC benefits from the rigorous ecological and health standards that consistently distinguish MSC, as well as complying with the International Fragrance Association's stringent code of conduct.
MED by MSC thus accompanies each guest's unique moments, bringing a sensory signature to the experience that heightens every minute of their holiday and can therefore awaken many happy memories. Which is why MSC will soon be making it available for sale on board as well. Because as much as this new initiative is a first for the cruise industry, bringing cutting edge sensory branding to a cruise leader for the very first time, MSC's primary motive has been to provide its guests with the finest possible experience both in the moment and in the future, living happy memories with friends and family.
Indeed, that's the aim of MED by MSC on the new MSC Magnifica, to be the essence of memory and the essence of MSC.
Click here to view the article.