P&O Cruises and Cunard Invest in CRM Agency

Cruise Industry News Has Just Posted the Following:

<p>P&O Cruises and Cunard have hired direct agency LIDA to handle itsr Customer Relationship Management (CRM) business, according to a statement from the cruise line.</p>
<p>The agency won the multi-million pound account following a competitive pitch that began in April this year.</p>
<p>LIDA is tasked with transforming the cruise companies’ direct to customer marketing, moving from a product-led approach to

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