Here's the basic story of the "Discount TA" vs. "cruise line direct":
Putting aside for the moment "group rates" and other such discounted specials, the cruise lines put out a price (which does vary from time to time with supply and demand)...
ANY TA, on-line, store-front, volume, whatever, can call the cruise line and get THAT price...
But, built into the price is a COMMISSION...the commission actually varies by TA depending on what sort of volume business they do with the cruise line...
Most "ordinary" TAs (ie. The guy down at your local mall or in your office building downtown) will charge you that price and pocket the commission (Of course, it's only fair...and they need it--to pay the rent, overhead and to earn some sort of living)...
Some high volume TAs, expecially those who do most of their business on-line or over 800 numbers and who have a high commission schedule, will DISCOUNT your cruise fare, basically by rebating to you a share of that commission in the form of a discount--usually anywhere from 5-12% of the cruise portion of the price...
The cruise lines, for direct bookings, will NOT discount that commission...even though they make a bigger profit by not having to pay it out...They do not want to undermine their marketing bread and butter--the network of travel agents...If the cruise lines started discounting the commission, the effect would be that you would basically be paying extra for a TA...and that would put the TAs out of business...and the lines won't do that...
Hence, your best price is through a discount TA...
Remember, though, that the other thing you use the TA for is SERVICE...and that varies with on-line TAs...make sure you use someone reputable...
If you want the number of my TA, (who is very good AND discounts), E-mail me at
BruinSD@aol.com...For, policy reasons, I won't and can't post her info on this board...
Good luck...