Royal Caribbean Appoints New Chief Marketing Officer

Royal Caribbean Cruises Ltd. Has Just Posted the Following:

MIAMI, July 21, 2015 /PRNewswire/ -- Royal Caribbean International, the world's largest global cruise line, has named Jim Berra Chief Marketing Officer. Jim will be responsible for all aspects of the cruise line's marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications. He will report to Michael Bayley, Royal Caribbean International President and CEO."We are delighted to have Jim join our team," said Michael.* "With so many exciting initiatives on the immediate horizon for our brand, we feel that Jim's impressive history of creativity and proven results will continue the momen...

Click here to view the article.
 
Top