Cruise Industry News
Staff Captain
Cruise Industry News Has Just Posted the Following:
<p>Royal Caribbean International has named Jim Berra Chief Marketing Officer. Berra was most recently with Carnival Cruise Lines. </p>
<p>Jim will be responsible for all aspects of the cruise line’s marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications. He will report to Michael Bayley, Royal Caribbean International President
Click here to view the article.
<p>Royal Caribbean International has named Jim Berra Chief Marketing Officer. Berra was most recently with Carnival Cruise Lines. </p>
<p>Jim will be responsible for all aspects of the cruise line’s marketing program, including brand strategy and positioning, consumer and trade advertising, web and loyalty marketing, research, brand development and communications. He will report to Michael Bayley, Royal Caribbean International President
Click here to view the article.
