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To provide an alternative cruise product for the British market and to satisfy the growing consumer demand for a more informal, upscale cruise experience, the Princess Cruises brand, renowned for its state of the art ships, informality, anytime dining and excellent American-style service, will allocate more of its capacity to the UK market. The 77,000-ton, 1,950-lower berth Adonia, currently sailing as part of the four ship P&O Cruises fleet, will be transferred to Princess Cruises in May 2005. This ship will reclaim the name Sea Princess, which she was originally given at the time of her delivery
by Fincantieri to Princess Cruises in 1998, prior to her subsequent transfer to P&O Cruises.
As the first Princess Cruises ship with itineraries tailored specifically to meet the preferences of British passengers, Sea Princess will spearhead an increase in Princess Cruises' capacity dedicated to the UK market. She will operate cruises from the UK in the summer and 14-day Caribbean cruises in the winter. These itineraries will also be attractive to North American customers.
In May 2005, the Royal Princess, which currently sails for Princess Cruises, will be renamed the Artemis and join the P&O Cruises fleet,
which will bring the number of vessels in the P&O Cruises fleet to five. Already a classic medium-sized ship with all outside staterooms, the 45,000-ton, 1,200- bed Artemis will be converted to a
British-style vessel prior to entering service for P&O Cruises.
The transfers of Adonia to Princess Cruises and the Royal Princess to P&O Cruises will further increase the capacity growth of the successful Princess brand to approximately 16 percent in 2005. The
average age of the Princess fleet will be reduced to approximately four years, the percentage of the fleet's total number of cabins with balconies will increase to 54 percent and the greater consistency of the Princess fleet achieved with these transfers will further improve its ability to provide personal choice cruising and anytime dining.
For P&O Cruises, the net effect of the transfer of ships will result in a 2005 capacity increase of approximately 8 percent and almost 40 percent of the fleet's cabins will then have balconies, a feature
which has become so highly desirable by today's cruisers.
"The tremendous success of the Queen Mary 2, and the potential to grow and offer further choice for UK cruise passengers, prompted these changes. We will now have brands and ships that cater to all
the differing needs of the growing and diversifying United Kingdom passenger base," said Peter Ratcliffe, chief executive officer of P&O Princess Cruises International and an executive director of Carnival Corporation & plc. "Cunard Line, P&O Cruises and Princess Cruises will all benefit from these moves and the changes are a further
fulfillment of the fleet optimization opportunities offered by the recent combination of P&O Princess Cruises plc and Carnival Corporation."
by Fincantieri to Princess Cruises in 1998, prior to her subsequent transfer to P&O Cruises.
As the first Princess Cruises ship with itineraries tailored specifically to meet the preferences of British passengers, Sea Princess will spearhead an increase in Princess Cruises' capacity dedicated to the UK market. She will operate cruises from the UK in the summer and 14-day Caribbean cruises in the winter. These itineraries will also be attractive to North American customers.
In May 2005, the Royal Princess, which currently sails for Princess Cruises, will be renamed the Artemis and join the P&O Cruises fleet,
which will bring the number of vessels in the P&O Cruises fleet to five. Already a classic medium-sized ship with all outside staterooms, the 45,000-ton, 1,200- bed Artemis will be converted to a
British-style vessel prior to entering service for P&O Cruises.
The transfers of Adonia to Princess Cruises and the Royal Princess to P&O Cruises will further increase the capacity growth of the successful Princess brand to approximately 16 percent in 2005. The
average age of the Princess fleet will be reduced to approximately four years, the percentage of the fleet's total number of cabins with balconies will increase to 54 percent and the greater consistency of the Princess fleet achieved with these transfers will further improve its ability to provide personal choice cruising and anytime dining.
For P&O Cruises, the net effect of the transfer of ships will result in a 2005 capacity increase of approximately 8 percent and almost 40 percent of the fleet's cabins will then have balconies, a feature
which has become so highly desirable by today's cruisers.
"The tremendous success of the Queen Mary 2, and the potential to grow and offer further choice for UK cruise passengers, prompted these changes. We will now have brands and ships that cater to all
the differing needs of the growing and diversifying United Kingdom passenger base," said Peter Ratcliffe, chief executive officer of P&O Princess Cruises International and an executive director of Carnival Corporation & plc. "Cunard Line, P&O Cruises and Princess Cruises will all benefit from these moves and the changes are a further
fulfillment of the fleet optimization opportunities offered by the recent combination of P&O Princess Cruises plc and Carnival Corporation."
