MSC Cruises News
Chief Security Officer
MSC Cruises Has Just Posted the Following:
Travel agencies are receiving the new MSC Cruises 2007/2008 brochure; this has a 12-month shelf life and features a range of new products.
New design and layout ensure the brochure is both clear and elegant in its presentation. Evocative images with specific references to the itineraries and destinations on offer. A total of 300 pages cover five areas, including the Oceans, the Caribbean, South America, the Mediterranean and Northern Europe for three seasons: winter 2007/2008; summer 2008; and the preview for winter 2008/2009.
NEW COVER - An innovative front cover highlights 25 images crowned by the MSC Cruises logo and the title "Year Round Brochure 2007/2008" sits along a strip on the left hand side, with destinations covered at the bottom. The background is navy blue, which is MSC Cruises' corporate colour.
INTRO - The first pages are dedicated to the description of the newest addition to the fleet, MSC Poesia, sister ship to MSC Orchestra and MSC Musica. MSC Poesia joins the fleet in April 2008 andthen in the autumn MSC Fantasia will also come on line - the biggest ship built for a European shipowner and already labelled as one of the most beautiful ships in the world.The subsequent double-pagespread is dedicated to the MSC Cruises promotions and offers, including: Prima Price, Early Booking, Children Cruise Free all year round, SailFlight, Fly and Cruise holidays and Family Fares. These key selling points for the product have been very successful to date.
Three packages are detailed for those looking to tie the knot on board or at any one of the ports of call, from lavish affairs with family and friends to a simple ceremony just for two! The descriptive pages outline the company's positive points: quintessential Italian hospitality, the cuisine, the design and elegance plus the onboard facilities covering relaxation and entertainment for all age groups. A double page is also dedicated to children - honoured guests who are always well looked after by the company mascot, DOREMI.
Next, the additional services are outlined covering transfers, accommodation, entertainment, food and drink, fitness and relaxation, onboard and duty-free shopping, the Beauty Centre and Casino. This is followed by a double page on the excursions and on pages 36 to 39 the list of attractive, themed cruises, including Sapor Bio and Golf with Chuck Cook.
MACRO DESTINATIONS - Starting on page 44, each section describes a destination for that season and they are all divided by a double-page spread highlighted with photographs of selected excursions and useful information. The itineraries are illustrated on each right-hand page, including the grids outlining the cruises and a relevant price panel. The overall layout facilitates customer selection and choice.
The first section covers autumn, winter and spring 2007/08, subdivided into the Oceans, Christmas and New Year, the Caribbean, South America and the Mediterranean.
The second part covers spring, summer and autumn 2008, covering two macro destinations: the Mediterranean and Northern Europe, with a panoramic view of the amazing itineraries and the arrival of MSC Poesia.
The third section is the preview for the 2008/2009 winter season with MSC Orchestra making her debut in the Caribbean. MSC Musica, MSC Opera, MSC Sinfonia and MSC Armonia will be cruising along the coastline of Brazil and Argentina. In these pages there are also various fun text boxes extolling the virtues of historical elements and gastronomic extravaganzas along with artistic, natural or novelty factors to be discovered at these destinations.
Then, to tempt travellers further, there is page 238 and the extended pre- and post-cruise stays delivering to future guests an unforgettable and once-in-a-lifetime experience on board the ships in the MSC Cruises fleet.
SHIP PLANS - These useful pages illustrate how to reach one's cabin without getting lost. All the details of each deck are featured, providing information on the location of cabins, facilities and restaurants.
AND FOR THE FINALE... useful information for transfers and ports of call, plus the benefits of joining the MSC Club and other advantages such as:
Take the time to go through the pages and discover the exciting world on offer with MSC Cruises!
Click here to view the article.
Travel agencies are receiving the new MSC Cruises 2007/2008 brochure; this has a 12-month shelf life and features a range of new products.
New design and layout ensure the brochure is both clear and elegant in its presentation. Evocative images with specific references to the itineraries and destinations on offer. A total of 300 pages cover five areas, including the Oceans, the Caribbean, South America, the Mediterranean and Northern Europe for three seasons: winter 2007/2008; summer 2008; and the preview for winter 2008/2009.
NEW COVER - An innovative front cover highlights 25 images crowned by the MSC Cruises logo and the title "Year Round Brochure 2007/2008" sits along a strip on the left hand side, with destinations covered at the bottom. The background is navy blue, which is MSC Cruises' corporate colour.
INTRO - The first pages are dedicated to the description of the newest addition to the fleet, MSC Poesia, sister ship to MSC Orchestra and MSC Musica. MSC Poesia joins the fleet in April 2008 andthen in the autumn MSC Fantasia will also come on line - the biggest ship built for a European shipowner and already labelled as one of the most beautiful ships in the world.The subsequent double-pagespread is dedicated to the MSC Cruises promotions and offers, including: Prima Price, Early Booking, Children Cruise Free all year round, SailFlight, Fly and Cruise holidays and Family Fares. These key selling points for the product have been very successful to date.
Three packages are detailed for those looking to tie the knot on board or at any one of the ports of call, from lavish affairs with family and friends to a simple ceremony just for two! The descriptive pages outline the company's positive points: quintessential Italian hospitality, the cuisine, the design and elegance plus the onboard facilities covering relaxation and entertainment for all age groups. A double page is also dedicated to children - honoured guests who are always well looked after by the company mascot, DOREMI.
Next, the additional services are outlined covering transfers, accommodation, entertainment, food and drink, fitness and relaxation, onboard and duty-free shopping, the Beauty Centre and Casino. This is followed by a double page on the excursions and on pages 36 to 39 the list of attractive, themed cruises, including Sapor Bio and Golf with Chuck Cook.
MACRO DESTINATIONS - Starting on page 44, each section describes a destination for that season and they are all divided by a double-page spread highlighted with photographs of selected excursions and useful information. The itineraries are illustrated on each right-hand page, including the grids outlining the cruises and a relevant price panel. The overall layout facilitates customer selection and choice.
The first section covers autumn, winter and spring 2007/08, subdivided into the Oceans, Christmas and New Year, the Caribbean, South America and the Mediterranean.
The second part covers spring, summer and autumn 2008, covering two macro destinations: the Mediterranean and Northern Europe, with a panoramic view of the amazing itineraries and the arrival of MSC Poesia.
The third section is the preview for the 2008/2009 winter season with MSC Orchestra making her debut in the Caribbean. MSC Musica, MSC Opera, MSC Sinfonia and MSC Armonia will be cruising along the coastline of Brazil and Argentina. In these pages there are also various fun text boxes extolling the virtues of historical elements and gastronomic extravaganzas along with artistic, natural or novelty factors to be discovered at these destinations.
Then, to tempt travellers further, there is page 238 and the extended pre- and post-cruise stays delivering to future guests an unforgettable and once-in-a-lifetime experience on board the ships in the MSC Cruises fleet.
SHIP PLANS - These useful pages illustrate how to reach one's cabin without getting lost. All the details of each deck are featured, providing information on the location of cabins, facilities and restaurants.
AND FOR THE FINALE... useful information for transfers and ports of call, plus the benefits of joining the MSC Club and other advantages such as:
- Range of special pre-bookable packages, from drinks or spa treatments.
- Useful guest information for before and during the cruise
- Parking lots close to the ship or airport of departure.
- Agreement terms and insurances
- Detailed departure calendar
Take the time to go through the pages and discover the exciting world on offer with MSC Cruises!
Click here to view the article.
