Travel agents spell out the pleasures of an MSC Cruises summer - Press Releases

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MSC Cruises Has Just Posted the Following:

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MSC Cruises has equipped travel agents across Europe with a complete array of window display and Point of Sale material that continues the theme of recent advertising campaigns, using the MSC name to conjure up the pleasures of a Magnificent Summer Cruise.

Vivid photography conveys the breath-taking beauty of MSC Cruises' varied destinations, from the Nile to the North Sea, along with the animal life you might find there. So that whether you're looking to escape from the summer heat with a Polar Bear, or want to let the sun warm you through on a camel by the pyramids, you'll enjoy an immediate vision of the summer you desire.

Using everything from posters to floor displays and picture postcards, MSC Cruises doesn't just focus on its exotic cruise destinations, but equally on its renowned service, comfort and style. And that of course includes the exclusive butler service which forms part of the MSC Yacht Club experience on the new MSC Fantasia and MSC Splendida, the most beautiful cruise ship in the world.

The postcards use 3D lenticular images which change depending on position, either showing an empty landscape or populating it with a local animal and evocative headline structured around the MSC name. As a result they put you in the picture pretty much the same way that an MSC cruise puts you in the scene.

A witty poster of a wildlife-seeking pioneer complete with safari hat and binoculars likewise reminds customers they can now explore the full details in the new MSC Cruises 2009-2010 Annual Brochure.

Thoughtfully localised for every market and printed in thousands of high-quality copies, these colourful, quality display materials are sure to catch the eyes of passers by and captivate existing customers. Attracting them to an unforgettable experience that is also outstanding value for money, they provide great support for travel agents and their customers alike.

But then, of course, this level of care and relaxed attention to detail is precisely what travel agents have come to expect of MSC Cruises and why they can recommend the company's cruises with such confidence. Because MSC means More Satisfied Customers.



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