What shoppers can learn from JCPenney’s loss

Chris Elliott

1st Officer - Navigation
Chris Elliott Has Just Posted the Following:

I recently read an article about JCPenney’s dismal 2012 sales numbers. In 2011, the company made $64 million in the first quarter; the next year, it lost $163 million. I wasn’t surprised. In 2012, JCPenney launched its new Fair and Square Pricing*structure. They did away with coupons and random...
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