Virgin Voyages has announced an investment by Patricof Co. (P/Co), a highly specialized private investment platform for professional athletes, adding a superstar roster of more than 40 entrepreneurial athletes including Venus Williams, Blake Griffin, Kemba Walker, Travis Kelce, CC Sabathia, Xavien Howard, George Kittle and Trea Turner as the brand’s latest group of investors and fans. Following its recent successful launch in the US, Virgin Voyages new athlete investor line-up will be an active part of shaping the future of the product and the experience. P/Co and its roster of athletes join other blue chip investors Bain Capital and Virgin Group.
Officially setting sail on her inaugural season from PortMiami, the much-anticipated US launch of Virgin Voyages’ first ship, Scarlet Lady, was preceded by a series of celebrations, gathering star athletes and celebs from around the world to welcome the ship home. Mixing a bit of business with pleasure, P/Co athletes and investors took the opportunity to experience a taste of Virgin Voyages and are now the newest additions to the privately held cruise line.
“Launching Virgin Voyages has been an incredible journey and it’s exciting to align with superstar athletes who bring undeniable energy and ideas to Virgin Voyages as we expand our fleet globally. It was so much fun welcoming some of them on board Scarlet Lady earlier this year and sharing the wonderful experience on board the ship.” said, Sir Richard Branson, founder of Virgin Group.
“I’m thrilled to be partnering with Virgin Voyages and helping to bring this incredible experience to the US. Traveling and taking in different cultures is so important to me and I’m excited to work with this team to deliver that opportunity to more customers.” said, Venus Williams, tennis champion and entrepreneur.
P/Co will work with Virgin Voyages to establish an Athlete Advisory Council which will play an active role in designing experiences for Sailors to ensure the Virgin Voyages sailings are distinct from other holidays. The athletes will also work collaboratively with the brand on sustainability initiatives given the focus brought by Richard Branson and Virgin globally on this important issue.
The Virgin Voyages Experience
Virgin Voyages’ five-star experience comes without compromise, leading with health and well-being at the forefront. The award-winning brand has already received the most five-star reviews on Tripadvisor and continues to offer a brilliant value proposition, giving Sailors more for their money with all gratuities covered, free Wi-Fi, basic beverages and unlimited group fitness classes – all included in the voyage fare.
With 1,330 cabins and 78 RockStar Quarters, 86 percent of the cabins on Scarlet Lady feature a balcony and 93 percent have an ocean view. As an adult-only experience, Virgin Voyages offers a sanctuary at sea for the 18+ traveler with 20+ unique dining options, immersive entertainment and wellness-forward programming.
For more information on Virgin Voyages, visit www.virginvoyages.com.
For more information on Patricof Co, visit www.pco.com