Carnival Cruise Line Debuts ‘Mini CFO’ Version of CFO Shaquille O’Neal to Promote Short Cruises

Known for his larger-than-life personality as Carnival Cruise Line’s Chief Fun Officer (CFO), Shaquille O’Neal now has a tiny sidekick, “Mini CFO,” who makes his debut in a creative new digital marketing campaign to promote the line’s short cruise offerings.

‘Mini CFO’ Version of Carnival CFO Shaquille O’Neal
‘Mini CFO’ Version of Carnival CFO Shaquille O’Neal Debuts to Promote Short Cruise Offerings

Through a series of engaging videos and digital media, the NBA Hall of Famer and his pocket-sized counterpart playfully highlight the convenience and affordability of Carnival’s array of three- to five-day voyages.

“Cruising is the best vacation around and Team Carnival is hard at work getting ready to sail again when the time is right. And my new pint-sized sidekick is the perfect way to let everyone know all the fun they can have on a Carnival cruise,” O’Neal said.

Carnival is the leader in short cruises, with departures from homeports along the East and West Coasts and the Gulf of Mexico.  Roughly half of Carnival’s fleet operates short cruise itineraries that visit top destinations in The Bahamas and Mexico, as well as private destinations such as Half Moon Cay and Princess Cays.

To learn more about Carnival Cruise Line, visit For reservations, contact any travel agent or call 1-800-CARNIVAL.


John Shallo
John Shallo
John Shallo is the founder and editor of Cruise Addicts. Since 1999 it has been a leading destination for cruise travelers and self professed Cruise Addicts looking for the latest news, ship reviews and travel tips.

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