Viking® (NYSE: VIK) and the PGA TOUR have announced a new multi-year marketing partnership, naming Viking the Official Cruise Line of the PGA TOUR and PGA TOUR Champions.
The agreement, which runs through 2030, will focus on increasing Viking’s brand awareness through a comprehensive media and digital presence across PGA TOUR platforms, reaching golf fans worldwide.
“We are very pleased to be the Official Cruise Line of the PGA TOUR and PGA TOUR Champions,” said Richard Marnell, Viking’s Executive Vice President of Marketing. “Golf and travel are both important priorities for many Viking guests, making this partnership a natural fit. It also reinforces our long-standing commitment to supporting cultural programming and events.”
Founded in 1997, Viking was built on the belief that travel should be destination-focused and culturally enriching. Today, the company is a global leader in experiential travel, operating a fleet of more than 100 ships across 21 rivers, five oceans, and all seven continents.
“We’re excited to introduce Viking to our fans around the world as the Official Cruise Line of the PGA TOUR and PGA TOUR Champions,” said Dan Glod, Executive Vice President of Corporate Partnerships for the PGA TOUR. “Viking is a universally recognized leader in the cruise industry, known for delivering enriching travel experiences that strongly resonate with our players and fans.”
The partnership further aligns with Viking’s broader cultural and sports initiatives. The company maintains longstanding relationships with institutions such as the Los Angeles Philharmonic, the British Museum, and the Metropolitan Opera, and recently announced a long-term sponsorship with the Norwegian Football Federation, becoming the main sponsor of Norway’s National Team Academy and U-level national teams.
For additional information, contact Viking at 1-800-2-VIKING (1-800-284-5464) or visit www.viking.com.
