When Virgin Voyages’ newest Lady Ship sails into the New York harbour this September, fans and First Mates alike can expect the brand’s award-winning entertainment line-up to be, in a word – Brilliant. Shaped by First Mate (travel advisor) and Sailor feedback, the brand’s commitment to continuous innovation is showcased through Virgin Voyages’ new entertainment, introducing even more comedy, live music and immersive storytelling.
Designed to keep pace with the ship’s adventurous spirit, Brilliant Lady will debut seven electrifying, original productions and a variety of new Happenings, a move heavily influenced by the brand’s high proportion of repeat Sailors – a figure that’s up to more than 60% on some voyages. Brilliant Lady will also set the stage for day-to-night entertainment with the return of fleet favorites, all designed to complement the ship’s longer itineraries and diverse destinations. For clients seeking even greater variety in their voyages or wanting to explore the brand on a deeper level, Brilliant Lady’s new routes range from five to 16 nights. Not only can travelers explore new destinations like Bermuda’s pink shores and Alaska’s glacial fjords, but the festival-like Happenings line-up is designed to be anything but dull.
“Brilliant Lady has so much in store for our Sailors and travel advisors. The new incredible additions to our entertainment is just the first reveal in a series of imaginative experiences we’re unveiling for our fourth and final ship,” said Nirmal Saverimuttu, CEO of Virgin Voyages. “Our brand has come so far since our launch in ‘21, and we’re grateful to our travel advisor community for being such an important part of our journey. Thanks to their valuable feedback, we’re constantly challenging ourselves to raise the bar by offering more entertainment and never-before-seen experiences. Not only will Brilliant’s entertainment take us to the next level, but it will also answer the areas where we needed to grow.”
With Resilient Lady having earned the 2025 USA Today 10Best award for “Best Entertainment at Sea,” Brilliant Lady will ride this wave of success as she makes her debut this fall. Harnessing the power of the Virgin brand and Richard Branson’s heydays as a music exec, Brilliant Lady’s entertainment strategy reflects Virgin Voyages’ growth and evolution from an industry disruptor to the No. 1 cruise line in the world. Aboard Brilliant Lady, decadent supper club affairs turn into comedic whodunit murder mysteries, culminating in electric parties that glow all night.
Red Room Shows
Red Hot – A high-energy musical revue tracing Virgin’s 50-year legacy through five decades of iconic hits from Virgin Records’ musical catalogue. Featuring archival clips and inspired by the rebellious spirit of Sir Richard Branson, there is something for everyone with this jukebox.
Out of Time – A creative collaboration between Virgin Voyages and No Ceilings, this time-traveling comedy is a wild ride through history thanks to Dr. Victoria Vortex’s time machine. When things go off-track, the road back makes its way through a cavalcade of music, fashion, dazzling flappers and a few acrobatic cavemen.
The Manor Shows
Up With a Twist – Inspired by the roaring 20s is this decadent new installment of Virgin Voyages’ Supper Club Series. Sailors find themselves at Lady Valentina’s Emporium of Excess, which offers both elevated dining and high-concept characters on the menu. Alongside a live band, vintage numbers from yesteryear and summer soundtrack favorites are given a modern twist with audience members even having a say in the show’s ending.
Murder in the Manor – Heavily influenced by today’s true crime fascination and 1980s murder mystery novels, this immersive theater performance blends spectacle, spooky mystery and incredible dancing. Created by No Ceilings, this show puts Sailors front & center. They’ll be tasked with assisting the hapless investigators who seem to keep missing the most obvious clues. Together, they’ll help a plain-Jane figure out who killed her rockstar twin sister.
Duets – A showcase of soulful duets across generations and genres, this stage show features Motown, classic rock and contemporary ballads, all performed with jazz-infused arrangements.
Electric – Dive into the depths of Brilliant Lady’s immersive UV wonderland. Teeming with fluorescent accents, UV reactive ‘fits,’ neon face paint and even a jellyfish parade, this electric dance party is pure luminous joy. Of course, this epic glow party wouldn’t be complete without the Electric Slide (boogie, woogie, woogie).
Disco Reimagined – Studio 72 is getting a major upgrade in this reimagined take on a disco party. Dance breaks and circus moments take hold in a 90-minute explosion of sequins, flared pants and acrobatics so good Sailors will gasp.
Reimagined Fleet Favorites
Scarlet Night Red Room Glow Up – The night that celebrates the octopus goddess and reigns supreme above all others is getting an indoor glow-up when Brilliant Lady makes her way to Alaska’s woody shores. On nights too cool for an under-the-stars, poolside affair, the Red Room will come alive with specialized programming designed to keep the energy as high as it would be outdoors.
Duel Reality – The fleet’s acrobatic flagship returns to Brilliant Lady with its high-flying acrobatics and breathtaking aerial feats. A modern take on Romeo and Juliet, Duel Reality made history as the first cruise ship production to go from sea to land, debuting in Boston last year.
All Four Ships In The Caribbean
For the first time ever, the entire fleet is making waves with a Caribbean takeover this fall. Voyages promise visits to the world’s most popular islands and feature late stays and overnights, a cruise experience that is distinctly Virgin. All four Lady Ships will sail in the same region, equating to more choice for travelers with 28 incredible ports and 44 unique itineraries currently on sale. Longer itineraries of 10+ nights explore the hidden gems of the southern Caribbean while Virgin’s five- to eight-night mid-length voyages often include a stop at the exclusive Beach Club in Bimini, a Sailor favorite. Direct access to Miami and San Juan from major international hubs make it easier than ever for clients and Circles (groups) to set sail with Virgin, while competitive commissions on the voyage fare and bookables (and no NCFs) make it a win-win for advisors.
For more information or to book a voyage, visit www.virginvoyages.com or contact a First Mate (travel advisor).
