Again, the issue is why would you want to sneak it on board? If you can afford to go on a cruise, you should be able to afford to pay for your drinks. If it's a bottle of something unique to take home as a gift, then it doesn't matter if the ship holds it for you, so we all know we're talking about drinking it yourself. You want a drink in your cabin? Get one and take it there. You want to bring your own wine for dinner? They will store it for you and serve it for you. The only reasons for sneaking it on board are: not wanting to pay the price at the bars (i.e., being cheap), or the thrill of doing something against the rule (i.e., being juvenile), or desperately needing to have your own stash (i.e., probably alcoholic). None of these are good reasons. Of course the policy is all about money -- getting more from us, and avoiding liability (i.e., not having to give it back to us). It is what it is, folks. It's their boat, they can run it the way they like. Don't like it? Do something else for your vacation. Wanna get totally plastered in public? Go to Vegas. I've dealt with too many drunken idiots on board to have much patience with this kind of thing. Sorry, but the "sneakers" need to grow up.